SEO is often a hot topic among marketers. There are two different approaches to SEO, which can be categorized as WhiteHat and BlackHat. WhiteHat SEO is all about doing things the right way, whereas BlackHat is about bending the rules.
White hat SEO strategies focus on creating high-quality content that appeals to users and provides value. This type of content will typically rank in organic search results on Google, Bing, and Yahoo. On the other hand, black hat strategies involve tactics like keyword stuffing, which are designed to fool search engines into thinking a page is relevant when it’s not. These tricks can work for a while but eventually get caught by Google’s algorithm updates and penalized with a lower ranking in organic search results or even removed from the index altogether.
In the digital marketing sphere, the “white hat” generally refers to ethical practitioners of search engine optimization (“SEO”) and website design. White hat SEO is often involved with creating content that is attractive to users and provides value.