Content Marketing and SEO are two of the most important aspects of digital marketing. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract a target audience that is interested in your product or service. SEO stands for Search Engine Optimization, which is the process of improving the volume and quality of traffic from search engines to a website. There are many benefits to both Content Marketing and SEO. Content Marketing helps marketers reach out to their target audience by providing them with information about their products or services in a way that they can understand. It also provides them with an opportunity to generate leads as well as increase brand awareness. On the other hand, SEO helps marketers rank higher on search engine results pages by increasing their website’s visibility on search engine platforms like Google or Bing. Content marketing is to traditional PR as digital marketing is to print advertising.”-Yascha Mounk, “Sociology in an Age of Distraction” In a 2018 study by Facebook and Altimeter Group, it was found that the main reason people share posts on their social media platforms is their content brand. 77% of respondents said they share content from brands to express their identity. If you want to understand the pulse of your audience, you’ll need to take a cue from marketing professionals who’ve long been studying how social media works.”- Jake Johnson, “The Best and Worst Things About Social Media It’s much more expensive than other marketing solutions because it has a lot of layers to it. It’s about understanding and personalizing content for your target audience.”-Sidney Mass, “Content Marketing Strategy: How Digital Marketing Can Drive Business Growth”