Website optimization is the process of improving a site’s exposure and ranking in search engine results.

The best thing about SEO is that it does not require the creation of new content on a regular basis, which means you can save on your content creation budget.

You can invest in quality links instead of devoting a budget to writing fresh content. SEO helps you rank better and stay relevant in search engines like Google, Bing, and Yahoo even if you are not producing new content all the time.